Instagram Might Introduce Longer Reels to Compete With TikTok

Instagram may soon allow creators to make reels up to 10 minutes long, as evidenced by screenshots shared by notorious leaker “ALESSANDRO PALUZZI.”
Soon, Meta’s ‘Instagram’ photo and video sharing software could support longer reels, allowing it to compete with TikTok, which has recently added support for longer films to largely positive reviews.

Leaker Alessandro Paluzzi broke the news about lengthier reels by comparing two screenshots of reels sites, one of which only allowed users to record movies up to three minutes long (the current standard for Instagram), and the other of which enabled users to record videos up to ten minutes long.

Instagram is working on a feature that will allow users to make 10-minute-long video compilations called “Reels.”

August 30, 2023 — Alessandro Paluzzi (@alex193a)

TikTok’s unveiling of the feature raised expectations that Meta and Instagram will follow suit with their own versions of the 10-minute video.

Initially designed for brief and interesting snippets, after this feature goes live reels may also include longer YouTube-style videos like vlogs (up to 10 minutes in length), product reviews, and more.

Obviously, those who are used to generating lengthier videos will also profit from the 10-minute video format.

As more and more short video platforms launch longer videos, YouTube, which is now emphasizing short-form video content, may also experience some competition.

Do you think Instagram’s algorithm will favor longer videos as much as it currently favors shorter ones? What do you think? Tell us in the comments!

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